Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2023, RTD tea experienced a sizeable increase in volume sales, with growth reaching double-digits. The upbeat performance can be attributed to the perception of RTD tea as a healthier alternative to carbonated beverages. These beverages resonate…
Overall, off-trade volume sales of soft drinks in Sweden were stable at the end of the review period, with only a marginal increase projected over 2023 as a whole. However, this was in part due to a level of stabilisation, following…
In 2023, retail volume sales of soft drinks registered slower single-digit growth compared to the previous year, as prices continued to climb. The primary factor driving this growth was the increasing availability of diverse soft drinks, such as RTD…
Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All…
Sports drinks continues to recover from the declines caused by the COVID-19 pandemic, a trend that has been in play since 2022. As the effects of the pandemic have diminished, people have re-engaged in sports activities and are back to using sports…