Western Europe

RTD coffee witnessed a slowdown in off-trade volume sales in 2023, as consumers made cutbacks on less essential foods and drinks. Unit prices have risen in alignment with inflation and higher production costs, deterring some consumers. Nevertheless,…

Demand for RTD coffee remains limited in Denmark but is expanding rapidly amidst rising consumer awareness. RTD coffee is largely reliant on impulse purchases, as the product is known mainly as a more convenient alternative to the fresh, hot coffee…

RTD coffee maintains its rapid growth in volume terms throughout 2023, particularly as it is predominantly consumed as an on-the-go indulgence beverage in Belgium. Its functionality, often perceived as a quick energy boost, contributes significantly…

RTD coffee volume sales benefited greatly from consumers spending more time away from home in 2023, increasing demand for on-the-go beverages. Even though RTD coffee is not considered to be a healthier alternative to sugary soft drinks, it enjoys a…

Increasingly popular in Western Europe, among Millennials and Gen Z who are most influenced by climate impact, refillable and reusable solutions continue to expand across the beauty, home care, food and drinks industries. The recurrent themes of…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

This briefing examines juice in Western Europe. It looks at the various factors that affect the category, as well as looking at recent examples of innovation and related consumer trends. It assesses the positioning and performance of different…

In 2023, nectars continued to exhibit a decline in retail volume growth, acting as a hindrance to the overall development of the juice category. This downward trend can be attributed to the high sugar content present in these products, which clashed…