Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Country Report

RTD Tea in Italy

Dec 2023

Despite showing competition to concentrates, RTD tea is also facing competition from other soft drinks categories, notably energy drinks for example. Added to which, RTD tea has seen steep price increases, thus placing further downwards pressure on…

USD 1,195
Country Report

RTD Tea in Norway

Nov 2023

RTD tea has continued to post moderate growth in off-trade volume terms in 2023. Much of the RTD tea sold in Norway is for out of home consumption. As a result, sales have benefitted from the return of busy lifestyles in the post-pandemic period. The…

USD 1,195
Country Report

RTD Tea in Portugal

Dec 2023

With high per capita consumption in the country, RTD tea grew in both off-trade and on-trade volume sales over 2023 despite losing share to other soft drinks categories. While the recovery of the tourism industry boosts on-trade, off-trade records a…

USD 1,195
Country Report

RTD Tea in Spain

Dec 2023

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

USD 1,195
Country Report

RTD Tea in Sweden

Dec 2023

RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in…

USD 1,195
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