Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices…
Volume falls in nappies/diapers/pants in France in 2023 were relatively gentle, with the category’s essential products leaving little room for substantial purchasing declines. The recorded decrease was mainly a result of France’s falling birth rate,…
Amidst the backdrop of continued decline in birth rates during 2023, Finland's nappies/diapers/pants market witnessed a marginal decrease in volume sales. However, this decline was counterbalanced by a surge in value, attributed to price escalations…
Nappies/diapers/pants in Denmark was affected by significant retail price point increases, driven by higher input costs (energy, material sourcing, labour, logistics, supply chain constraints). This supported retail value over volume growth in 2023.…
Nappies/diapers/pants, as a product area, encountered challenges in 2023, marked by high inflation and diminishing volume sales attributed to a declining birth rate in Belgium. Concurrently, private labels and discounters have been gaining market…