Western Europe

Retail tissue in France saw a slight dip in overall volume sales in 2023, resulting from ongoing economic pressure on consumers. Over 2022 and 2023, local consumers shifted towards more budget-friendly solutions, with prices lower in products that…

Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by…

In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw…

Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on…

Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for…

Household spending power in Norway is under strain due to the combination of price inflation and higher interest rates, leading to a more cautious approach to purchasing decisions. With inflation persisting at a rate of 5% in 2023, according to…

In 2023, retail tissue in Portugal recorded positive retail value growth, driven by heightened price points. As such, while value sales grew, retail volume growth was challenged, with consumers reducing purchases of items they deemed unessential.…

Despite challenging economic conditions, limited purchasing power, and elevated inflation, retail tissue showed resilience with it recording double-digit growth in current value terms for the second consecutive year in 2023. However, it is important…

In 2023, rising prices led to a dramatic increase in current value sales of retail tissue, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in the year, as consumption patterns normalised given the full…

Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…

In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…

Inflationary pressures in 2023 marginally eased when compared to the previous year, but continued to exert strong influence on demand for retail tissue in the UK. Sales mostly rebounded in the second half of 2023, although not sufficiently to avoid…

Retail tissue demonstrated a single-digit volume growth in 2023, spurred partly by population growth and increased demand. Bulk purchases ahead of significant price increases in July 2023 also contributed to this modest growth, along with promotional…

Rx/reimbursement adult incontinence recorded strong growth in current value terms in 2023 continuing the trend of the previous year. However, this was mainly due to prevailing inflationary pressures, as rising raw material, production and transport…

The year 2023 witnessed a notable increase in demand for RX/reimbursement adult incontinence products in Belgium, spurred by several key drivers. Firstly, Belgium's ageing population continued to fuel sustained demand for such products. Additionally,…

Noteworthy unit price increases in 2023 also affected Rx/Reimbursement adult incontinence in Denmark. Significant price increases were driven by cost inflation covering aspects like energy, material sourcing, labour, logistics and supply chain…

Rx/reimbursement adult incontinence in France continued its positive growth trend in 2023, in terms of both volume and current value sales, benefitting from the essential nature of the category’s products. There was a small deceleration in the first…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…

Unit price points for Rx/reimbursement adult incontinence experienced a high but moderating spike in Norway in 2023. This increase can be attributed to inflationary pressures, including rising input costs such as energy, materials, labour, and…