Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Retail volume sales of cigarettes rose, but only very marginally, in 2022. Following over a decade of strong retail volume sales decline, the category is starting to show signs of stabilisation. However, the competition with heated tobacco remained…
Cigarettes consumption continued to decline in 2022, although at a slower rate than seen in pre-pandemic years. Indeed, the effects of the COVID-19 pandemic (stress, anxiety) were still being felt, further compounded by global inflationary pressures…
Having overtaken e-vapour products in terms of value sales during 2020, heated tobacco products remained the most dynamic category in smokeless tobacco, e-vapour products and heated tobacco during 2022 in current value terms. While e-vapour products…
2022 was a very important year for heated tobacco. Whilst brand iQOS HEETs (Philip Morris Italia Srl) maintains its majority share, we have been seeing increasing activities from other players start to take small shares from the leader. Brand Neo…
Fine cut tobacco registered solid growth in retail volume terms in 2022, while cigars, cigarillos and pipe tobacco all registered a decline. Several factors can explain the positive performance of the category. Firstly, manufacturers have managed to…