Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Sweden’s smoking population is extremely low by European and indeed global standards, with numbers continuing to decline in 2022 as consumers transition away from cigarettes. This translated into another year of decline for cigarettes, at least in…
Although smoking prevalence continued to decline in Portugal, despite the gradual shift to non-combustible products, retail volume and current value sales increased in 2022. The recovery of tourism in the aftermath of the pandemic supported a rebound…
In 2022, the retail volume sales of cigarettes experienced a decline in Norway as a result of the reopening of borders and the resumption of cross-border trade, particularly with Sweden. The popularity of tobacco products in cross-border trade and…
Retail volume sales of cigarettes rose, but only very marginally, in 2022. Following over a decade of strong retail volume sales decline, the category is starting to show signs of stabilisation. However, the competition with heated tobacco remained…
After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…