Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2022, disposable vapes and nicotine pouches were the two stand out products in the smokeless category. The migration from the Swedish-style snus to nicotine pouches continued in 2022. Snus is already a well-known product in Sweden and a popular…
Tabaqueira has made a significant investment in heated tobacco with positive effect to the overall category. Since the launch of HEETS, new consumers have started using heated tobacco in Portugal, bolstering overall sales. With more favourable…
Nicotine pouches continued to exhibit the most dynamic growth within the smokeless tobacco category. However, compared to 2021, the growth rate slightly slowed down, attributed to the increased cross-border trade with Sweden, which almost reached…
Following several years of volume decline, cigar and cigarillos saw a very marginal increase in retail volume sales in 2022. Border trade is typical in tobacco products within the Nordic region, and the return of Norwegian buyers in Sweden supported…
The increase in tobacco taxes in 2022, combined with inflation-fuelled price rises, led to double-digit current value growth in cigarillos. However, with lower prices compared to cigarettes, cigarillos have become a more popular option for consumers…