Western Europe

Retail volume sales of cigarettes continued to decline in 2022. This was partly due to progressive increases in excise duties, which affected the affordability of traditional tobacco products. Consequently, some consumers opted to travel to…

During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…

In 2021, cigarettes recorded positive volume growth for the first time since 2009, mainly due to travel restrictions, with consumers being unable to purchase cigarettes in duty free or via illicit trade, driving sales towards taxable UK channels,…

Smoking tobacco volume sales decreased substantially in 2022. One reason this was an increase in unit prices, due to the rise in excise duties on smoking tobacco. This negatively affected both domestic sales of smoking tobacco, with many consumers…

Fine cut tobacco volume sales recorded positive growth in 2022 following the decline seen in 2021, with actual volume sales in 2022 remaining above their pre-pandemic level, helped by the strong growth seen in 2020. The continued prevalence of remote…

The growth seen in fine cut tobacco in recent years came to a halt in 2022, with the category recording a double-digit volume sales decline. As in cigarettes, this decline was being driven by UK consumers returning to travelling abroad and purchasing…

In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…

Retail sales of e-vapour products saw accelerated growth in constant value terms in 2022, in keeping with rising levels of health consciousness within the population. While not without their own risks, e-vapour products were widely perceived as being…

Closed single-use systems recorded another year of current value growth at around 1,000% in 2022, with the device rapidly becoming the most popular in vaping. On the other hand, open vaping devices and e-liquids both recorded double-digit current…

Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…

In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…

After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…

Cigarettes saw positive growth in retail volume terms in 2022, with sales being driven by an increase in tourism, the return of cross-border purchases and an increase in out-of-home activities and social events. Nonetheless, despite these growth…

Tobacco sales continued on the path to recovery in 2022 backed by an uptick in tourism, an increase in border sales and an increase in social events as COVID-19 restrictions were lifted. Nonetheless, despite the improved situation retail volume sales…

Cigarettes saw a slightly stronger volume decline in 2022 than witnessed in 2021, as the era of the COVID-19 pandemic has come to an end and consumers have returned to their out-of-home lifestyles. This decline is to be expected, as the circumstances…

While volume sales of cigars and cigarillos combined decreased slightly in 2022, demand for cigars remains at a stable level. Demand for cigars was not strongly affected by the circumstances of the COVID-19 pandemic, nor did it take a notable…

Fine cut tobacco registered solid growth in retail volume terms in 2022, while cigars, cigarillos and pipe tobacco all registered a decline. Several factors can explain the positive performance of the category. Firstly, manufacturers have managed to…

Having overtaken e-vapour products in terms of value sales during 2020, heated tobacco products remained the most dynamic category in smokeless tobacco, e-vapour products and heated tobacco during 2022 in current value terms. While e-vapour products…

2022 was a very important year for heated tobacco. Whilst brand iQOS HEETs (Philip Morris Italia Srl) maintains its majority share, we have been seeing increasing activities from other players start to take small shares from the leader. Brand Neo…

Cigarettes consumption continued to decline in 2022, although at a slower rate than seen in pre-pandemic years. Indeed, the effects of the COVID-19 pandemic (stress, anxiety) were still being felt, further compounded by global inflationary pressures…