Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2021, cigarettes recorded positive volume growth for the first time since 2009, mainly due to travel restrictions, with consumers being unable to purchase cigarettes in duty free or via illicit trade, driving sales towards taxable UK channels,…
Smoking tobacco volume sales decreased substantially in 2022. One reason this was an increase in unit prices, due to the rise in excise duties on smoking tobacco. This negatively affected both domestic sales of smoking tobacco, with many consumers…
Fine cut tobacco volume sales recorded positive growth in 2022 following the decline seen in 2021, with actual volume sales in 2022 remaining above their pre-pandemic level, helped by the strong growth seen in 2020. The continued prevalence of remote…
The growth seen in fine cut tobacco in recent years came to a halt in 2022, with the category recording a double-digit volume sales decline. As in cigarettes, this decline was being driven by UK consumers returning to travelling abroad and purchasing…
In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…
Retail sales of e-vapour products saw accelerated growth in constant value terms in 2022, in keeping with rising levels of health consciousness within the population. While not without their own risks, e-vapour products were widely perceived as being…
Closed single-use systems recorded another year of current value growth at around 1,000% in 2022, with the device rapidly becoming the most popular in vaping. On the other hand, open vaping devices and e-liquids both recorded double-digit current…
Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…
In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…
After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…