Western Europe

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

The pandemic caused notable behavioural change in most consumers, with government regulations contributing to disparate affects on the channel distribution, brand success and overall growth of cigarette markets across Western Europe. Rising taxation,…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Retail volume sales of cigarettes continued to decline in 2022. This was partly due to progressive increases in excise duties, which affected the affordability of traditional tobacco products. Consequently, some consumers opted to travel to…

During the pandemic, cigarette consumption benefitted from remote working as well as high levels of stress among the local population. Moreover, consumers were not able to cross borders during the lockdowns to buy their cigarettes in neighbouring…