Western Europe

In 2022, cigarette sales in Norway experienced a decline, following the expected trend. The country had witnessed significant growth in cigarette volume sales during the pandemic, primarily due to reduced cross-border trade with Sweden. However, as…

Tobacco in Italy in 2023 continued to perform well in value terms, despite rising costs caused by inflationary pressures, reduced disposable consumer incomes, and various measures taken to curb the practice of smoking overall. In fact, was something…

Tobacco in 2023 was impacted by the Irish government’s decision to keep increasing tobacco taxes, positioning the price for a pack of 20 cigarettes and per stick as the most expensive in western Europe. Further, Ireland continues to have one of the…

New generation tobacco products, namely e-vapour products and heated tobacco, are under the spotlight in terms of developments and driving sales growth for tobacco products in Greece. Within vapour products, the key development was the introduction…

In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…

Tobacco saw continued decline in France in 2023 in both volume and value terms. The increase in taxes on cigarettes during the year led to higher prices, with popular brands such as Marlboro Red 20 priced at EUR11.50, Camel Filters 20 at EUR11.00,…

Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…

Overall, tobacco in Denmark saw a further strong decline in retail volume sales in 2023. However, there were oases of retail volume growth to be found within the industry. In general, tobacco consumption continued to be adversely affected by…

Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…

In Austria, retail volume sales of cigarettes experienced a notable decline in 2023, falling below pre-COVID-19 levels for the first time. This decline follows a pandemic-induced increase when travel restrictions limited access to cheaper cigarettes…