Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…
Overall, tobacco in Denmark saw a further strong decline in retail volume sales in 2023. However, there were oases of retail volume growth to be found within the industry. In general, tobacco consumption continued to be adversely affected by…
Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…
Tobacco saw continued decline in France in 2023 in both volume and value terms. The increase in taxes on cigarettes during the year led to higher prices, with popular brands such as Marlboro Red 20 priced at EUR11.50, Camel Filters 20 at EUR11.00,…
In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…
New generation tobacco products, namely e-vapour products and heated tobacco, are under the spotlight in terms of developments and driving sales growth for tobacco products in Greece. Within vapour products, the key development was the introduction…
Tobacco in 2023 was impacted by the Irish government’s decision to keep increasing tobacco taxes, positioning the price for a pack of 20 cigarettes and per stick as the most expensive in western Europe. Further, Ireland continues to have one of the…
Tobacco in Italy in 2023 continued to perform well in value terms, despite rising costs caused by inflationary pressures, reduced disposable consumer incomes, and various measures taken to curb the practice of smoking overall. In fact, was something…
In 2022, cigarette sales in Norway experienced a decline, following the expected trend. The country had witnessed significant growth in cigarette volume sales during the pandemic, primarily due to reduced cross-border trade with Sweden. However, as…
Tobacco retail value sales continued to rise in 2022, boosted by the recovery of the Portuguese tourism industry and continuous investment by industry players in alternative products made from non-combustible materials, namely heated tobacco.…
Tobacco saw a decline in retail volume sales in Spain in 2023, though sales rose in current value terms on the back of increased prices. Cigarettes continued to see an increase in value sales, whilst volumes experienced a further decline. While…
Smoking prevalence in Sweden continued to decline in 2022 reaching just 6% nationwide. Indeed, low smoking prevalence has been a topical debate for some years now. Nevertheless, more Swedes continue to give up the smoking habit while new generations…
After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active…
Sales of combustible tobacco products such as cigarettes, cigars, cigarillos and smoking tobacco continued to decline in both volume and real value (at constant 2022 prices) terms in 2022. Any sales increases in current value terms were mostly being…
After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…
While total current value sales growth for tobacco in Turkey in 2022 was markedly faster than in 2021, this was primarily due to soaring inflation fuelled by the depreciation of the lira, the global recovery from the pandemic and the fallout of…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…