Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In line with most tobacco manufacturers in Greece, players in the category de-invested from traditional tobacco products and shifted their focus to new generation options, namely e-vapour products and heated tobacco. These new generation products are…
Sweden’s smoking population is extremely low by European and indeed global standards, with numbers continuing to decline in 2022 as consumers transition away from cigarettes. This translated into another year of decline for cigarettes, at least in…
Although smoking prevalence continued to decline in Portugal, despite the gradual shift to non-combustible products, retail volume and current value sales increased in 2022. The recovery of tourism in the aftermath of the pandemic supported a rebound…
In 2022, the retail volume sales of cigarettes experienced a decline in Norway as a result of the reopening of borders and the resumption of cross-border trade, particularly with Sweden. The popularity of tobacco products in cross-border trade and…
Retail volume sales of cigarettes rose, but only very marginally, in 2022. Following over a decade of strong retail volume sales decline, the category is starting to show signs of stabilisation. However, the competition with heated tobacco remained…
Cigarettes consumption continued to decline in 2022, although at a slower rate than seen in pre-pandemic years. Indeed, the effects of the COVID-19 pandemic (stress, anxiety) were still being felt, further compounded by global inflationary pressures…
Retail sales of tobacco in Finland registered a slight decline in constant value terms in 2022, as consumption patterns continued to return to their pre-pandemic norms. The market experienced an exceptional year in 2020, due to the impact of the…
Demand for cigarettes continued to cool down in Austria during 2022 as sales edged closer to the levels seen in 2019, prior to the onset of the COVID-19 pandemic. As the threat of contagion receded over the course of 2021 and into 2022, COVID-19…
Smokeless tobacco, e-vapour products and heated tobacco registered positive sales growth in 2022, with the very strong growth registered in heated tobacco a particular highlight. The strong performance of heated tobacco was essentially the result of…
Despite the nationwide law prohibiting the sale of flavoured e-liquids, whether with or without nicotine, demand for disposable vapes, or closed single use vapes, exploded in 2022. The main consumer base for disposable vapes is young people, who find…