Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Having overtaken e-vapour products in terms of value sales during 2020, heated tobacco products remained the most dynamic category in smokeless tobacco, e-vapour products and heated tobacco during 2022 in current value terms. While e-vapour products…
2022 was a very important year for heated tobacco. Whilst brand iQOS HEETs (Philip Morris Italia Srl) maintains its majority share, we have been seeing increasing activities from other players start to take small shares from the leader. Brand Neo…
Fine cut tobacco registered solid growth in retail volume terms in 2022, while cigars, cigarillos and pipe tobacco all registered a decline. Several factors can explain the positive performance of the category. Firstly, manufacturers have managed to…
While volume sales of cigars and cigarillos combined decreased slightly in 2022, demand for cigars remains at a stable level. Demand for cigars was not strongly affected by the circumstances of the COVID-19 pandemic, nor did it take a notable…
Cigars and cigarillos failed to register any perceptible growth in volume terms in 2022, following a two-year period of buoyant sales as a result of COVID-19. With Finns returning to their pre-pandemic lifestyles, they spent less time working from…
The withdrawal of all COVID-19 control measures in Austria during 2021 and into 2022 led to a complete return to pre-pandemic socialising habits and lifestyles among the local population by the end of the review period. This resulted in a…
Cigarettes saw a slightly stronger volume decline in 2022 than witnessed in 2021, as the era of the COVID-19 pandemic has come to an end and consumers have returned to their out-of-home lifestyles. This decline is to be expected, as the circumstances…
Volume sales of cigarettes declined in 2022. With the ending of pandemic-related restrictions, consumers spent less time at home, which limited the number of smoking opportunities. Moreover, with Finns beginning to travel once again, the border trade…
Volume sales of cigarettes continued to decline during 2022 as the return to pre-pandemic lifestyles led to a normalisation of cigarette consumption patterns. As the spread of the COVID-19 virus was finally brought under control and restrictions on…
Tobacco sales continued on the path to recovery in 2022 backed by an uptick in tourism, an increase in border sales and an increase in social events as COVID-19 restrictions were lifted. Nonetheless, despite the improved situation retail volume sales…