Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Although overall cigarette sales experienced a decline in 2022, the rate of decline slowed compared to the peak rate observed in 2020. This decline can be attributed to smokers reducing their cigarette consumption rather than a significant change in…
Nicotine pouches experienced remarkable growth in 2022, particularly among younger consumers. As attitudes towards smoking turn increasingly negative, nicotine pouches capitalise on these sentiments by offering a discreet source of nicotine…
In 2022, both cigars and cigarillos experienced a decrease in volume sales. Cigarillos, in particular, have been negatively impacted as fewer consumers are choosing budget-friendly brands, leading to a year-on-year decline since the beginning of the…
Cigarettes saw positive growth in retail volume terms in 2022, with sales being driven by an increase in tourism, the return of cross-border purchases and an increase in out-of-home activities and social events. Nonetheless, despite these growth…
Cigarette sales saw a moderate decline in volume terms in 2022, while smoking prevalence remained steady. A growing number of Danes are now turning to multiple sources of nicotine/tobacco products, leading to a decrease in daily smokers but no…
After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…
In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…
In 2022, the overall market for tobacco displayed its strongest value decline over the last decade. 2021 was the calm before the coming tempest, and 2022 witnessed a combination of negative factors. Firstly, borders were totally open which enabled a…
Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…
In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…