Western Europe

Having overtaken e-vapour products in terms of value sales during 2020, heated tobacco products remained the most dynamic category in smokeless tobacco, e-vapour products and heated tobacco during 2022 in current value terms. While e-vapour products…

2022 was a very important year for heated tobacco. Whilst brand iQOS HEETs (Philip Morris Italia Srl) maintains its majority share, we have been seeing increasing activities from other players start to take small shares from the leader. Brand Neo…

Fine cut tobacco registered solid growth in retail volume terms in 2022, while cigars, cigarillos and pipe tobacco all registered a decline. Several factors can explain the positive performance of the category. Firstly, manufacturers have managed to…

While volume sales of cigars and cigarillos combined decreased slightly in 2022, demand for cigars remains at a stable level. Demand for cigars was not strongly affected by the circumstances of the COVID-19 pandemic, nor did it take a notable…

Cigars and cigarillos failed to register any perceptible growth in volume terms in 2022, following a two-year period of buoyant sales as a result of COVID-19. With Finns returning to their pre-pandemic lifestyles, they spent less time working from…

The withdrawal of all COVID-19 control measures in Austria during 2021 and into 2022 led to a complete return to pre-pandemic socialising habits and lifestyles among the local population by the end of the review period. This resulted in a…

Cigarettes saw a slightly stronger volume decline in 2022 than witnessed in 2021, as the era of the COVID-19 pandemic has come to an end and consumers have returned to their out-of-home lifestyles. This decline is to be expected, as the circumstances…

Volume sales of cigarettes declined in 2022. With the ending of pandemic-related restrictions, consumers spent less time at home, which limited the number of smoking opportunities. Moreover, with Finns beginning to travel once again, the border trade…

Volume sales of cigarettes continued to decline during 2022 as the return to pre-pandemic lifestyles led to a normalisation of cigarette consumption patterns. As the spread of the COVID-19 virus was finally brought under control and restrictions on…

Tobacco sales continued on the path to recovery in 2022 backed by an uptick in tourism, an increase in border sales and an increase in social events as COVID-19 restrictions were lifted. Nonetheless, despite the improved situation retail volume sales…

Although overall cigarette sales experienced a decline in 2022, the rate of decline slowed compared to the peak rate observed in 2020. This decline can be attributed to smokers reducing their cigarette consumption rather than a significant change in…

Nicotine pouches experienced remarkable growth in 2022, particularly among younger consumers. As attitudes towards smoking turn increasingly negative, nicotine pouches capitalise on these sentiments by offering a discreet source of nicotine…

In 2022, both cigars and cigarillos experienced a decrease in volume sales. Cigarillos, in particular, have been negatively impacted as fewer consumers are choosing budget-friendly brands, leading to a year-on-year decline since the beginning of the…

Cigarettes saw positive growth in retail volume terms in 2022, with sales being driven by an increase in tourism, the return of cross-border purchases and an increase in out-of-home activities and social events. Nonetheless, despite these growth…

Cigarette sales saw a moderate decline in volume terms in 2022, while smoking prevalence remained steady. A growing number of Danes are now turning to multiple sources of nicotine/tobacco products, leading to a decrease in daily smokers but no…

After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit…

In 2022, next-generation products were increasing their share in the tobacco market. While cigarette consumption is declining, it remains at a relatively high level compared to other European markets. The reluctance of German politicians to support a…

In 2022, the overall market for tobacco displayed its strongest value decline over the last decade. 2021 was the calm before the coming tempest, and 2022 witnessed a combination of negative factors. Firstly, borders were totally open which enabled a…

Retail value sales of tobacco in Belgium continued to fall in constant value terms in 2022, alongside a decline in the prevalence of smoking within the national population. This was partly attributable to increasing health concerns, a trend that was…

In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…