Western Europe

In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…

Sales of both cigars and cigarillos recorded solid retail volume growth in 2022. Many smokers consider cigar smoking as an occasional indulgence rather than a daily necessity, and are less likely to try to quit smoking or to reduce their consumption…

The long-term trend of declining volume sales of cigarettes continued in 2022, with consumers increasingly aware of the levels of harmful chemicals in tobacco smoke. Cigarettes posted negative performances in both retail volume and current value…

Additional duty increases in 2022 compounded increasing inflation. As a result, price-conscious local consumers are migrating toward more affordable products, such as economy cigarettes, or turning to illicit trade, which increased in 2022. Sales of…

Closed-system single-use vapes continued to be the highest-performing e-vapour product in this category in current retail value terms in 2022, thanks to widespread availability through a range of retail channels and local consumers, particularly…