Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In terms of toys and games in Turkey in 2023, though current value sales increased, constant value sales fell. While inflation eased, it continued to be in the high double-digits, and this cut into profit margins. After the elections of May 2023,…
Toy and games in the UK recorded solid current value growth in 2023. Value growth for traditional toys and games was higher than the previous year, while video games returned to its positive trajectory following a marginal downturn in 2022 as demand…
The market for toys and games in the Netherlands saw continued growth in current value terms in 2023, albeit at a slower rate than the previous year. This was driven primarily by video games, both hardware and software. Video gamers are, in general,…
In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020…
STEM (science, technology, engineering and maths) toys remained highly popular within traditional toys and games in Sweden in 2023. This surge in popularity has been driven by parents seeking educational alternatives to screen time. Integration of…
Toys and games in Spain faced significant challenges in 2023 due to demographic shifts, economic downturn and changing consumer behaviours. Economic uncertainty continued to impact retail performance in the country in light of rising interest rates…
Toys and games in Italy proved to be a robust industry in 2023, despite the declining value sales of some traditional toy and game products. With the rate of inflation falling slightly, consumer spending showed some improvement for affordable…
In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…
Sales of toys and games in France managed to achieve small positive value growth in 2023, supported by a strong performance in video games offsetting the ongoing slump in traditional toys and games. Traditional toys and games continues to struggle in…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…