Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with…
In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…
In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…
Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…
There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…
In 2022, traditional toys and games witnessed a double-digit increase in value sales, even though the country faced a high inflation rate and a significant rise in toy and game prices due to increased costs of importing raw materials and products, as…
Traditional toys and games increased slightly in value sales terms in 2022, driven by consumers’ reluctance to spend on non-essential items. Given that the general inflation is pushing up prices for basic commodities, finances were being squeezed,…
The demand for traditional toys and games slowed in 2022 with the lifting of pandemic restrictions and the return to school and work. Due to COVID-19 restrictions and remote or hybrid working, parents spent more time at home with their children…
In 2022, toys and games experienced a double-digit value growth primarily driven by substantial increases in average unit prices, attributed to the devaluation of the Turkish Lira. This led to higher costs of imports and production. The remarkable…
Toys and games recorded further strong value growth in 2022, defying the difficult economic conditions faced in the Netherlands. This was driven by video games, with traditional toys and games seeing slow growth over the year. Consumers, particularly…