Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with…
In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…
In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…
Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…
There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…