Western Europe

Compared with other snacks categories, snack bars and fruit snacks have performed relatively well as people have returned to more normal lifestyles, going back to work or school, and gyms and opting for on-the-go products from convenience stores.…

Sweet biscuits, snack bars and fruit snacks saw increasing prices in 2022 and 2023, boosted by inflation and growing production costs. This is leading to positive current retail value sales growth in 2023. Local manufacturer Fazer continues to lead…

Sweet biscuits saw a stagnant performance in 2023, in both volume and constant value terms. The market is already highly mature, with very limited scope for increasing consumption. Growing health concerns also played a role in dampening demand, as…

Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…

Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…

Sweet biscuits, snack bars and fruit snacks is a relatively well-established category in Ireland. Rising inflation is a key contributor to value growth in 2023, although volume sales have been pushed into decline. Sweet biscuits is the best…

Sweet biscuits is projected to see growth in retail volume and current value sales over 2023, led by filled biscuits and cookies. Growth is expected to be much faster in current value than quite modest volume terms. Sweet biscuits is severely…

While current retail value sales see a boost in 2023, due to rising price points, current retail volume sales are set to struggle, recording a modest decline. Much of this decline results from resuming cross-border trade with Sweden, while the health…

Challenges caused by a lack of raw ingredients have affected sweet biscuits in particular – with sweet biscuits being the most significant subcategory in sweet biscuits, snack bars, and fruit snacks. The lack of cereals coming from Ukraine, which was…

Overall, sweet biscuits, snack bars and fruit snacks is seeing flat growth in retail volume terms in 2023, but the performances of the different categories are polarised. For instance, dried fruit continues to see healthy growth in 2023, albeit…