Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…
Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…
The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…
During the pandemic, consumers sought comfort in chocolate due to spending more time at home and had limited access to foodservice outlets. However, in 2023, there is a slight decline in chocolate sales volume, especially noticeable in the tablets…
Inflation and increasing production costs are lifting unit prices in 2023, resulting in healthy retail value growth.
The high rate of inflation prevailing in 2022 and 2023 has not had a major negative impact on the chocolate confectionery category in Denmark. Local players have managed to increase their sales and value by increasing prices, while favourable…
Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…
Indulgence remains the main driving force for sales of sugar confectionery in Belgium. Consumers are mainly looking for a moment of pleasure for themselves, or to share with others. They are thirsty for innovations, and are often willing to try new…
Snacks has seen solid retail volume growth in Belgium in recent years, and this is set to continue in 2023, due to the increasing demand for convenient and healthier snacking options amongst consumers. This growth has been further fuelled by the…
Pleasure remains the main purchasing motivation for consumers in savoury snacks. However, the growing importance attached to health is gradually shifting demand towards healthier options. More consumers are therefore looking for natural products,…