Western Europe

The outbreak of COVID-19 decreased the occasions of gum since consumers did not go to offices or schools, and consumers spent more time in the household. This reduced the use of gum as a breath-freshening product, leading to negative growth of gum.

Gum sales are set to experience a moderate decline in retail volume in 2023. Much of this will be driven by the resumption of cross-border trade with Sweden. As the Swedish border opens up and domestic prices increase from a new, lower baseline due…

When inflation started to be significant in 2017 in Turkey, chocolate confectionery was experiencing a peak in volume growth, benefiting from new launches. Throughout the high inflation period, companies looked to downsize standard tablet chocolate…

There is set to be a moderate decline for chocolate confectionery sales in 2023, primarily due to resumed cross-border trade with Sweden. In addition, ongoing inflations have led to an increase in unit price points, which has challenged sales as…

Sweet biscuits, snack bars, and fruit snacks, as a product area, experienced varying impacts during the COVID-19 pandemic. Snack bars and protein/energy bars suffered from declining sales as people stayed home instead of going to the gym. However, in…

Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…

Sugar confectionery continues to experience a decline in volume sales, but the increasing unit prices due to inflation and production costs have helped maintain positive value sales growth. The competition from other snacks categories, particularly…

Halva, a traditional Greek product rich in nutrients, is witnessing a rapid rise in popularity in 2023. Traditionally associated with fasting periods, halva has transcended this limited role to become a staple in the Greek diet. This shift can be…

In 2023, snacks, as a product area, is experiencing healthy growth in value terms, driven by increasing unit prices due to rising production costs and inflation. However, volume growth varies across different snacks categories as some continue to…

The cessation of the pandemic and the subsequent transition back to normality have played a significant role in accelerating snack consumption in Greece. As people are spending more time outside their homes, they are leaning on the convenience of…