Western Europe

Challenges caused by a lack of raw ingredients have affected sweet biscuits in particular – with sweet biscuits being the most significant subcategory in sweet biscuits, snack bars, and fruit snacks. The lack of cereals coming from Ukraine, which was…

As opposed to other confectionery categories such as gum, sugar confectionery is a more diverse category. This allows the landscape to have robust growth opportunities, with innovations focused on reduced sugar variants and flavours and textures,…

Sugar confectionery is showing flat volume in 2023, which is expected to fall into small negative-figure declines over the coming years. Small positive value growth, on the other hand, is supported by increases in unit prices. However, overall, sugar…

The industry remains resilient in 2023, posting a positive performance despite challenging sales factors. For example, prices continue to be high in Switzerland, especially compared to neighbouring European countries, with a strong currency and the…

Global inflationary pressures, compounded by the ongoing Russia-Ukraine war, have affected sales of snacks in Portugal. We are seeing lower consumer spending power – especially for non-essentials – along with rising prices, and these issues are…

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…

Savoury snacks remain popular with consumers, following the boost to consumption seen during the era of the pandemic. Indeed, savoury snacks benefitted from the COVID-19 pandemic, as consumers spent longer periods of time at home, in front of the…

Ice cream is set to perform positively in 2023, benefiting from hot and long summers, social events and BBQs.

Ice cream sales are continuing to normalise after the impacts of the pandemic, the era during which foodservice outlets were closed and consumers indulged in snacking at home. In ice cream this translated to a preference for larger-size formats of…

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Gum is slowly recovering from the declines in sales seen during the era of the COVID-19 restrictions. Gum consumption dropped substantially from the start of the pandemic, hampered by a decline in on-the-go consumption, with many consumers eventually…

Overall, despite economic uncertainties in the country, demand for chocolate confectionery is resilient in 2023.

Despite the increase in chocolate confectionery consumption during the pandemic, due to consumers spending more time at home and indulging in treats, the category continues to grow, both in volume and value. We are, however, seeing different trends…

Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…

The pandemic period was challenging for sales of sugar confectionery in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school, dampened overall retail…

2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in…

Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…

After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

Germany was strongly impacted by the pandemic in 2020-2021, due to various restrictions imposed on the local population. However, the situation was positive for most retailers due to the closure of foodservice and limited leisure activities outside…