Western Europe

Liquorice continues to be an important sweet snack in the Danish market, as well as in other Nordic countries. There is a wide choice of chocolate, gummies and other types of confectionery products with liquorice flavour that Danes love. Moreover,…

In 2023, sales of snacks are set to decline in retail volume terms. With the pandemic under control, consumers have more opportunities to engage in activities outside of their homes, leading to a decrease in snacks consumption compared to the peak…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

Despite the fact, that inflation in Denmark was not as high as in its Nordic neighbours, the Danish snacks market did see significant increases in price which drove growth in values sales and, at the same time, made consumers more price focused when…

Savoury snacks, as a product area, has been negatively affected by the Russian invasion of Ukraine. Multiple factors contributed to a sharp rise in average unit price for many savoury snacks. Leading products like potato chips faced challenges such…

Inflation, together with increased production costs, continued to add pressure to the landscape in 2023, further increasing price points. The shortage of sunflower oil was also felt within savoury snacks; for example, in 2022, Taffel savoury snack…

Due to high inflation and increased prices, Danish consumers are more intent on seeking value for money. Big international brands have started to play a smaller role in the purchasing patterns of Danish consumers as they switch to less expensive…

Sales growth of ice cream in 2023 will not solely be driven by warmer summers. Factors such as increased ice cream consumption outside of the warmer months, the popularity of gourmet ice cream, and the introduction of a wider variety of new flavours…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

Even though Danes love ice cream and consume quite a lot of it, the category has struggled in volume terms in 2022 and 2023 due to rising prices. Rising electricity prices contributed to the increased cost of transporting and storing ice cream…

During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

During the pandemic, consumers sought comfort in chocolate due to spending more time at home and had limited access to foodservice outlets. However, in 2023, there is a slight decline in chocolate sales volume, especially noticeable in the tablets…

Inflation and increasing production costs are lifting unit prices in 2023, resulting in healthy retail value growth.

The high rate of inflation prevailing in 2022 and 2023 has not had a major negative impact on the chocolate confectionery category in Denmark. Local players have managed to increase their sales and value by increasing prices, while favourable…

Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…

Indulgence remains the main driving force for sales of sugar confectionery in Belgium. Consumers are mainly looking for a moment of pleasure for themselves, or to share with others. They are thirsty for innovations, and are often willing to try new…

Snacks has seen solid retail volume growth in Belgium in recent years, and this is set to continue in 2023, due to the increasing demand for convenient and healthier snacking options amongst consumers. This growth has been further fuelled by the…

Pleasure remains the main purchasing motivation for consumers in savoury snacks. However, the growing importance attached to health is gradually shifting demand towards healthier options. More consumers are therefore looking for natural products,…