Western Europe

Compared with other snacks categories, snack bars and fruit snacks have performed relatively well as people have returned to more normal lifestyles, going back to work or school, and gyms and opting for on-the-go products from convenience stores.…

Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…

Sweet biscuits, snacks bars and fruit snacks recorded solid growth in value terms in 2023. Sweet biscuits continued to generate the lion’s share of value and volume sales during the year. Overall, the increase in levels of mobility after the period…

In Turkey, boiled candy, toffees and chews sales are highly driven by the holiday seasons of Ramadan and Eid. This is because Turkish people often offer candy, chocolate or dessert during the celebrations to visitors, loved ones and family.

Sugar confectionery recorded mixed results in 2022, with certain types benefiting from the recovery of on-the-go purchases, while others were severely hit by the implementation of the HFSS regulation, effective since October. Mints and medicated…

Sugar confectionery experienced a tumultuous period during the pandemic, and the subsequent Russian invasion of Ukraine added further strain to the category. Rising energy prices, increased costs of sugar, transportation, and packaging materials…

As opposed to other confectionery categories such as gum, sugar confectionery is a more diverse category. This allows the landscape to have robust growth opportunities, with innovations focused on reduced sugar variants and flavours and textures,…

Sugar confectionery continues to experience a decline in volume sales, but the increasing unit prices due to inflation and production costs have helped maintain positive value sales growth. The competition from other snacks categories, particularly…

Sugar confectionery is showing signs of stabilisation in 2023 with slower growth in value and volume terms compared to 2022. In 2022 there was a spike in demand due to the recovery of impulse channels and consumers returning to more active lifestyles…

Sugar confectionery is showing flat volume in 2023, which is expected to fall into small negative-figure declines over the coming years. Small positive value growth, on the other hand, is supported by increases in unit prices. However, overall, sugar…

Sugar confectionery is set to post a moderate decline in 2023, primarily due to resuming cross-border trade with Sweden. Norwegian shopping habits have also returned to pre-pandemic patterns, with people spending more time outside of the home and…

Sugar confectionery continues to recover from the sharp drop in retail volume and current value sales during the Coronavirus (COVID-19) crisis in 2020. Thus, in 2022, sugar confectionery closed with a positive growth performance in both retail volume…

Sugar confectionery is seeing retail volume sales decline as the war on sugar gains further momentum in Ireland. The pandemic intensified consumer’s focus on health and self-care with a growing awareness of nutrition and the negative health impacts…

Halva, a traditional Greek product rich in nutrients, is witnessing a rapid rise in popularity in 2023. Traditionally associated with fasting periods, halva has transcended this limited role to become a staple in the Greek diet. This shift can be…

The pandemic period was challenging for sales of sugar confectionery in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school, dampened overall retail…

Sugar confectionery saw further progress in 2023, with retail volume sales exceeding pre-pandemic levels. Growth was boosted by the revival of children’s birthday parties and other social occasions, which led consumers to embrace sweets as an…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

Liquorice continues to be an important sweet snack in the Danish market, as well as in other Nordic countries. There is a wide choice of chocolate, gummies and other types of confectionery products with liquorice flavour that Danes love. Moreover,…

Indulgence remains the main driving force for sales of sugar confectionery in Belgium. Consumers are mainly looking for a moment of pleasure for themselves, or to share with others. They are thirsty for innovations, and are often willing to try new…

Sugar confectionery registered good growth in value and volume terms during 2023. Pastilles, gums, jellies and chews continued to generate the largest proportion of value sales and experienced good value growth in 2023, contributing strongly to the…