Western Europe

Savoury snacks was one of the most severely affected categories by the supply chain crisis in 2022. The rising production costs due to the energy crisis, labour shortages, and the increasing price of raw materials across the entire supply chain led…

Savoury snacks, as a product area, has been negatively affected by the Russian invasion of Ukraine. Multiple factors contributed to a sharp rise in average unit price for many savoury snacks. Leading products like potato chips faced challenges such…

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…

During the COVID-19 pandemic, snacking became a source of comfort for Swedes. In 2022, the volume sales of snacks evened out and declined slightly, while unit prices were impacted by inflation and rising production costs. However, snacking is…

After three years of fluctuations, first caused by the pandemic and then due to the shift to hospitality channel, salty snacks has reached a certain degree of stabilisation in 2023 with it seeing strong growth in current value terms. Meanwhile, in…

Savoury snacks remain popular with consumers, following the boost to consumption seen during the era of the pandemic. Indeed, savoury snacks benefitted from the COVID-19 pandemic, as consumers spent longer periods of time at home, in front of the…

Savoury snacks are expected to decline moderately in retail volume in 2023 due to resuming cross-border trade and reduced at-home consumption. Norwegian shopping habits are also gradually changing back to pre-pandemic times, with people spending more…

All savoury snacks categories are set to record positive growth performances in 2023, in both retail volume and current value terms. Indulgence, a long tradition of consumption and complements to the popular aperitivo/aperitif support sales of…

In 2023, the savoury snack category in Ireland was characterized by a strong emphasis on taste and quality. Consumers prioritise these factors above all else when choosing their savoury snacks, leading to an increase in the variety of flavours…

AgriFarm has recently unveiled its latest product line: vegan snack bars crafted from legumes. These come in three novel flavours, namely, roasted vegetables with thyme, Greek herbs with oregano, and Mediterranean with tomato, olive, and basil. The…

Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…

Savoury snacks saw a mixed performance in 2023, with more economical subcategories such as potato chips seeing stronger volume growth, alongside nuts and tortilla chips. By contrast, more expensive products, such as

Inflation, together with increased production costs, continued to add pressure to the landscape in 2023, further increasing price points. The shortage of sunflower oil was also felt within savoury snacks; for example, in 2022, Taffel savoury snack…

Due to high inflation and increased prices, Danish consumers are more intent on seeking value for money. Big international brands have started to play a smaller role in the purchasing patterns of Danish consumers as they switch to less expensive…

Pleasure remains the main purchasing motivation for consumers in savoury snacks. However, the growing importance attached to health is gradually shifting demand towards healthier options. More consumers are therefore looking for natural products,…

Savoury snacks experienced significant growth in value terms during 2023. However, this significant value growth stemmed mainly from price increases, with inflation remaining high in Austria for the second consecutive year. Within snacks, savoury…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

Ice cream is experiencing favourable growth, albeit with some challenges. Factors such as energy and electric prices, the cost of raw materials, and frozen distribution expenses are leading to a higher unit price increase compared to other product…