Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Gum sales, primarily driven by impulse purchases, faced a significant setback due to the COVID-19 pandemic. With consumers spending more time at home, the need for gum as a quick oral cleaning solution diminished. As a result, gum sales struggled to…
Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…
During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…
Following two consecutive years of sales decline, gum showed the first signs of recovery from the impact of COVID-19 in 2022. With local consumers gradually returning to their pre-pandemic habits and spending greater time outside of the home, gum…
The outbreak of COVID-19 decreased the occasions of gum since consumers did not go to offices or schools, and consumers spent more time in the household. This reduced the use of gum as a breath-freshening product, leading to negative growth of gum.
With much-reduced impulse and on-the-go consumption occasions in 2020 due to Coronavirus (COVID-19) lockdowns, closures and travel restrictions, impulse and unpackaged ice cream sales declined, resulting in a negative performance by the overall…
The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…
Consumers have resumed their more active lifestyles outside the home since quarantine limitations were lifted, which has also affected their product preferences. This change has also had an impact on the ice cream category, with more people beginning…
Even though Danes love ice cream and consume quite a lot of it, the category has struggled in volume terms in 2022 and 2023 due to rising prices. Rising electricity prices contributed to the increased cost of transporting and storing ice cream…
Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…
Ice cream represented the most buoyant category of the French snacks market in 2023, continuing the trend of the previous year. Sales were boosted by hot summer weather, combined with new product launches, which encouraged consumer purchases. Ice…
After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…
Planet Foods, the pioneering Greek start-up specialising in plant-based ice cream with an authentic ecological footprint, has made a powerful entry into the Greek ice cream market. Despite being operational for only two years, the company's rapid…
Increasing numbers of ice cream producers are focusing on nostalgia to attract consumers who want something more than a novel flavour. The Fruit-tella ice cream is the first of its kind in the UK and combines three popular flavours into one product.…
Unpackaged ice cream is predicted to continue to grow at a good pace in foodservice volume terms over 2023, and exceed the pre-Coronavirus (COVID-19) pandemic level in 2024. The easing of the COVID-19 threat and lifting of pandemic restrictions, and…
While current retail sales are set to rise in 2023, boosted by increased price points, ice cream is set to record a small decline in retail volume terms in 2023. However, in contrast to other areas on the snacks landscape, these items are relatively…
Ice cream sales are continuing to normalise after the impacts of the pandemic, the era during which foodservice outlets were closed and consumers indulged in snacking at home. In ice cream this translated to a preference for larger-size formats of…
Ice cream has seen a return to growth in retail volume terms in 2023. The high inflation that hit the market last year put significant pressure on disposable income and led to a gap between volume and value growth, with volume sales of ice cream…
Swedes have a high per capita consumption of ice cream and indulge in it throughout the year. However, sales tend to peak during the summer months, heavily influenced by the unpredictable Nordic summer weather. In 2022, ice cream sales declined due…
Ice cream is set to perform positively in 2023, benefiting from hot and long summers, social events and BBQs.