Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Honey and nut and seed based spreads were the best performing categories of sweet spreads in Turkey in 2023 and this can be attributed largely to the healthy profile that each of these categories has. This has ensured that both nut and seed based…

In recent times, sweet spreads in the UK has experienced challenges including inflation and soaring prices. The ongoing war in Ukraine has had a particularly noteworthy impact on the category. Chocolate spreads and peanut butter, which heavily rely…

Spreads in the Netherlands are experiencing healthy sales growth driven by a combination of factors in 2023. The expansion in population and price increases due to inflation are contributing to the organic growth in sales. Notably, the sweet spreads…

In 2023, sweet spreads showed positive performance. However, this category faces two main threats. Firstly, Swiss consumers are increasingly forgoing breakfast or opting for on-the-go breakfast formats, impacting the traditional use of honey, jams,…

Sweet spreads registered static retail volume growth in 2023 as the category continued to experience a rebalancing of growth rates after the rollercoaster ride that volume sales were on earlier in the review period. Specifically, demand for sweet…

Sweet spreads has seen a decline in retail volume terms in 2023, with value growth being driven by continuous price increases rather than an increase in demand. There are various factors behind the decline in volume sales. For instance, inspired by…

Companies are increasingly incorporating sustainability and food waste reduction into their strategies. In the jams and preserves category, a common practice is using misshapen fruit to minimise fruit waste. The utilisation of fruit peel, considered…

Overall, sales of sweet spreads have continued to decline in retail volume terms in 2023 with this being linked to various factors including the drop in disposable income, elevated inflation, consumers having less time for breakfast and concerns over…

Sales of honey have continued to decline in 2023 in retail volume terms. This decline has mainly been seen in sales of larger jars (over 400g), which represent the largest share of the market. Smaller pack sizes (less than 400g) and single formats…

Chocolate spreads is expected to see stagnant retail volume growth, and the slowest retail current value sales growth in sweet spreads over 2023. Retail current value growth is set to be in high single-digits mainly due to higher prices. This…

Nuts and seed-based spreads are much loved by Greek consumers who try to follow a healthy lifestyle, as these spreads have a very high nutritional value. People include these spreads on their breakfast or as ingredients to make healthy recipes, such…

Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…

Baseline trends are persisting in sweet spreads, heralding both value and volume growth for chocolate spreads and nut and seed based spreads. Concerning chocolate spreads, consumers appreciate the indulgence of such products as part of their…

Sweet spreads continued to see normalisation in consumption patterns in 2023, following the plummeting of sales through foodservice at the height of the COVID-19 crisis and the move to retail due to pandemic related restrictions and consumer concerns…

Sweet spreads is seeing falling volume sales in 2023 though the category is rising significantly in terms of value sales. With the ongoing return to pre-pandemic lifestyles, Danes are spending less time at home and thus their need for stables such as…