Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Retail volume sales of butter and spreads remained static in 2023. Demand for such products experienced an upturn during the pandemic, when people spent more time cooking and baking at home. Butter and spreads are particularly likely to be used at…
Butter and spreads in Norway continues to contract in terms of retail volume sales in 2023, with the decline driven in part by the societal return to pre-pandemic patterns and behaviour. As Norwegians embrace outdoor activities anew and reduce their…
During the Coronavirus (COVID-19) pandemic, consumers found or rediscovered a passion for cooking/baking and the demand for quality, but also traditional, butter increased. Thus, COVID-19 in Italy saw demand increase strongly as consumers stocked up…
2023 saw more stability in the average unit price of butter after steep unit price increases during 2022, which was a particularly challenging year for category players as they battled with rising production and distribution costs at a time of high…
Due to the increase in price points, general inflation, and consumers' lower disposable incomes, the demand for butter has decreased. Consumers have looked to make butter last longer, to purchase cheaper varieties or simply remove the product from…