Western Europe

Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…

Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…

Breakfast cereals faced severe challenges from the economic and regulatory framework in 2022. On the one hand, the supply chain crisis, including the tight global supplies of raw materials due to the war in Ukraine, forced manufacturers and retailers…

Within the inflation crisis, processed fruit and vegetables has seen volume sales decline slow, largely thanks to the resurgence of home cooking. This trend has been further bolstered by the prohibitive costs of fresh counterparts. The year 2023…

Shelf stable vegetables is the largest category within processed fruit and vegetables in France, but sales have continued to decline in 2023. This is partly due to price increases on most products as manufacturers have faced up to rising production…

In recent years, a significant increase in legume consumption has been observed in Italy. This trend is largely attributed to increased awareness of the health benefits associated with consuming these types of foods, as well as a growing interest in…

Shelf stable beans continue to drive retail volume growth in shelf stable fruit and vegetables in 2023 with all of the other categories positing declines. Shelf stable beans benefit from their status as staple products in the Spanish diet, with these…

In 2022, retail volume sales of processed fruit and vegetables were challenged by inflationary pressures. The category, which recorded strong growth in 2020 when COVID-19 lockdown restrictions turned consumers towards convenient food solutions, has…

The consumption of processed meat continues to decline in France in 2023, although the category has continued to see strong growth in current value terms. This contrasting performance is down to the significant price hikes witnessed in 2022 and 2023,…

In 2022, the impact of inflation was evident in various areas of the market, including processed meat and processed seafood. Both of these categories experienced a decline in retail volume terms, while seeing healthy growth in current value terms.…