Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Country Report

Baked Goods in Norway

Nov 2023

Consumers in Norway have become more health conscious since the pandemic with people focusing more on their diet. Within this, fibre has received a lot of attention with media articles appearing highlighting the importance of a high fibre diet to a…

USD 1,195
Country Report

Baked Goods in Portugal

Nov 2023

Baked goods in Portugal in 2023 is seeing a shift in consumer purchasing patterns, predominantly influenced by the persisting impact of inflation. Despite a decrease in inflation rates, the purchasing power of consumers remains constrained. Bread, a…

USD 1,195
Country Report

Baked Goods in Spain

Nov 2023

Despite the uncertainties arising from Russia’s ongoing war in Ukraine and the delicate nature of the grain corridor deal between Russia and Ukraine, the prices of baked goods are increasing at a slower rate in 2023 compared to 2022. In an effort to…

USD 1,195
Country Report

Baked Goods in Sweden

Nov 2023

In 2023, baked goods in Sweden continues to exhibit normalising sales. After the pandemic, sales through foodservice took a hit, leading consumers to shift towards retail as they preferred dining at home. Additionally, unit prices have continued to…

USD 1,195
Country Report

Baked Goods in Switzerland

Nov 2023

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

USD 1,195
Country Report

Baked Goods in the Netherlands

Nov 2023

Bread continues to be perceived as a fundamental staple, offering affordability and nutritional value. It remains a popular choice for lunch, serving as the primary mealtime option, closely followed by breakfast. Despite the emergence of alternative…

USD 1,195
Country Report

Baked Goods in the United Kingdom

Nov 2023

The performance of baked goods has been particularly hit by the supply chain crisis, as wheat shortages are putting severe pressure on production costs. The expiration of the Black Sea corridor deal in July 2023 has fuelled further delays in the…

USD 1,195
Country Report

Baked Goods in Turkey

Nov 2023

Baked goods underwent two price adjustments, based on annual yield and announced annual wheat prices. The aim was to keep price increases for unpacked leavened white bread below the rate of inflation, which was very high, to provide affordability. To…

USD 1,195
Strategy Briefing

Baked Goods in Western Europe

Apr 2021

As something of a mature category, baked goods were seeing slow or even declining real value growth year on year of late in Western Europe. However, due to Coronavirus (COVID-19) in the region, a certain amount of foodservice consumption was moving…

USD 1,325
Country Report

Breakfast Cereals in Austria

May 2024

Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…

USD 1,195
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