Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Baked goods in France have shown some resilience over 2022/2023 with bread in particular remaining an essential part of the French diet, seeing growth in both current value and volume terms. Prices have risen due to an increase in both energy costs,…
High ingredient and energy prices have had a significant impact on the production costs of baked goods in Germany. The German baking industry has been facing mounting challenges due to rising expenses. Ingredients such as flour, sugar, butter or eggs…
Inflation and regular price increases have significantly affected the baked goods category in 2023. Amid rising costs, bakeries suffered a significant drop in revenues, meaning price increases were essential as most players could not absorb the…
Baked goods has seen a significant shift in consumer preferences, with an increasing demand for plant-based and vegan alternatives over traditional products. This trend is primarily fuelled by the growing awareness of the health and environmental…
Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…