Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…
In 2023, breakfast cereals have experienced normalising sales as the foodservice sector continues its recovery. However, retail sales have dropped back to pre-pandemic levels. Simultaneously, unit prices have seen an increase due to inflation and…
In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…
Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…
Breakfast cereals faced severe challenges from the economic and regulatory framework in 2022. On the one hand, the supply chain crisis, including the tight global supplies of raw materials due to the war in Ukraine, forced manufacturers and retailers…