Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Retail sales recorded a clear demand spike in 2020 due to COVID-19 and its restrictions, which decimated the foodservice performance. Recovery in the latter channel and a gradual return to greater normality negatively affected retail sales in 2021.…

Turkey implemented an economic programme in May 2023 to help navigate the delicate equilibrium between domestic demand and export priorities, as articulated by the financial authorities of Turkey. Practically, this indicates the policies set forth…

Rising production costs due to the energy crisis, labour shortages, and the increasing price of raw materials across the entire supply chain led to strong rises in the prices of staple foods in 2022. High single-digit price increases are also…

In 2023, the landscape of staple foods is marked by several key trends and factors. Volume growth is generally down as households try to buy less and save money due to squeezed incomes. This decline in volume growth is offset by value growth driven…

In 2023, staple foods in Switzerland experienced positive growth, driven by a combination of factors. Convenience continued to be a key factor contributing to the growth of staple foods, as Swiss consumers sought quick and easy meal solutions to…

In 2023, staple foods in Sweden witnessed several key trends, influenced by consumer preferences, economic factors, and the ongoing health and wellness movement. Staple foods, including rice, pasta, and noodles, which saw a strong uptick in demand…

Staple foods in Spain has experienced stagnation in retail volume terms, albeit with a slight improvement compared to the decline seen in the previous year. The lack of movement in retail volume terms largely relates to the significant impact of…

Staple foods overall is recording a decline in total volume but an increase in value, primarily due to rising prices, in Portugal in 2023. The foodservice sector has recovered to its 2019 sales levels, significantly aided by tourism. However, on-site…

Many producers of staple foods are facing challenges in balancing the rising cost of energy, ingredients, packaging and logistics in 2023. While the prices of many products are rising some of the leading grocery retailers have played a major role in…

Overall, 2023 was a challenging year for the staple foods sector in Italy, characterised by stagnation in retail sales volumes. However, the market saw considerable current value growth driven by persistent inflationary pressure. During the second…

In 2023, packaged staple foods in Ireland saw a significant shift in consumer behaviour and industry dynamics. Traditional favourites such as potatoes, bread, meat, eggs and fish remain the most commonly consumed staple foods. However, increased…

The energy crisis and high inflation continues to impact staple foods in 2023. Consumers are trying to save money either by reducing the amount of products they buy or switching to more affordable options, including private label. Retailers are…

In 2023, staple foods in Germany faced significant challenges marked by high price increases across various product categories. Despite these economic pressures, staple foods like pasta, rice and bread retained their indispensability in the daily…

Sales of staple foods have been negatively impacted by the elevated inflation that hit France in late 2022 and early 2023. As a result, the vast majority of prices went up across staple foods with volume sales either showing minimal growth or even…

As the threat of and restrictions related to the Coronavirus (COVID-19) crisis eased and lifted towards the end of the review period, Finnish consumers were again able to move freely and resume their pre-pandemic purchasing and consumption habits. As…