Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Retail sales recorded a clear demand spike in 2020 due to COVID-19 and its restrictions, which decimated the foodservice performance. Recovery in the latter channel and a gradual return to greater normality negatively affected retail sales in 2021.…

Baked goods experienced mixed fortunes in 2023 with the category registering positive growth in current value terms by a small decline in retail volume terms. The main factor influencing the rise in sales in value terms was inflationary pressures…

Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…

After a challenging year in 2022 in which volume sales declined sharply, sales of processed fruit and vegetables witnessed a notable resurgence in 2023 in Austria. This turnaround can be attributed to various factors, including a slightly more stable…

Sales of meat and seafood substitutes in Austria experienced a temporary decline in retail volume terms in 2022, attributed to various factors such as supply chain disruptions, economic uncertainty and shifting consumer preferences. The category…

The demand for rice, pasta, and noodles in Austria rebounded in 2023 after retail volume sales declined sharply in 2022. As consumers looked for convenient meal solutions amidst busy lifestyles, rice, pasta, and noodles emerged as go-to options for…

The challenging economic conditions in Austria, including inflationary pressures and fluctuating consumer purchasing power, influenced consumer spending habits and preferences in 2023. As prices rose across various categories, consumers sought more…