Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching…
Fast Retailing (FRC) Co Ltd, the owner of Uniqlo brand, remains a leading fashion player globally, thanks to its strong foothold in Asia Pacific. FRC has managed to navigate the pandemic by capitalising on consumers’ shift towards more casual…
Roadget Business, the parent of the fast fashion brand Shein, has become a notable global fashion firm in the past decade, experiencing remarkable growth even during the pandemic. In just three years, it has risen from being outside of the top 50 to…
Under Armour underperformed most of its closest global competitors over 2019-2022, falling three positions in the sportswear top 10 ranking. Its sales are heavily concentrated in North America, and in three categories: performance, apparel and men’s…
Inditex affirms its position as one of the top three industry players in apparel and footwear. Its strength in product design, innovation and sustainable practices continues to facilitate organic growth. However, the ramifications of the increased…