World

Apparel and footwear was among the industries worst hit by the COVID-19 pandemic, and as the ongoing conflict in Ukraine further disrupts the world’s economy, fashion players are now in a race to adapt to an increasingly uncertain environment. Those…

The apparel and footwear industry rebounded in 2021 but faced challenges in 2022 due to ongoing COVID-19 effects and macroeconomic disruptions. Offline retail maintains its importance alongside e-commerce, as consumers demand seamless integration of…

The Coronavirus (COVID-19) pandemic is having an unprecedented impact on the fashion and luxury industry, which is facing further challenges owing to economic and political problems and income and wealth losses in key markets. This report offers a…

The COVID-19 pandemic has accelerated the shift to e-commerce, exemplified by the US fashion industry, which is embracing the rapid digital evolution across every aspect of businesses. This report reviews the results of Euromonitor International's…

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z luxury and fashion consumer’s tendencies for price sensitivity, individualistic expression, active…

Sportswear continued to outperform the overall industry in 2022, but a more challenging environment over the forecast period calls brands to shift their message towards wellness for growth opportunities.Sportswear brands should understand the renewed…

Amidst COVID-19, geopolitical tensions, and climate disasters, sustainability gains momentum, compelling action from both businesses and governments. This report brings together insights from Euromonitor International’s Voice of the Industry:…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Under Armour underperformed most of its closest global competitors over 2019-2022, falling three positions in the sportswear top 10 ranking. Its sales are heavily concentrated in North America, and in three categories: performance, apparel and men’s…

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

The global pandemic and the war in Ukraine have placed intense stress on global supply chains. Purely cost-based models have shown their limits, and fashion companies are now trying to pivot, as uncertainty is the “new normal”. They also need to…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Channel shifts accelerated by the Coronavirus pandemic has led to significant changes taking place across the fashion retail landscape with retailers being forced to adapt to these new consumer demands and behavioural shifts. This report examines the…

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

In the context of climate crisis, shifting regulation and high inflation leading consumers to rethink their fashion spend, fashion and luxury market players need to review their operations to minimise their negative impact while helping to build…

Luxury and fashion players are facing a deeply transformed consumer and retail landscape post-Coronavirus (COVID-19). Survival and recovery strategies are likely to revolve around agile adaptability and a careful review of legacy standard operating…

While the global luxury goods market contracted notably, Asia showed signs of recovery as early as Q2 2020, minimising the impact of the coronavirus (COVID-19) pandemic. This report analyses the background to the quick recovery of personal luxury…

Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and…

Sportswear in Western Europe saw a marked decline in sales in 2020, when Coronavirus (COVID-19) restrictions negatively impacted the overall apparel and footwear market. However, a strong rebound was seen in 2021, with further positive growth…

After a dramatic rise during the pandemic, global growth in e-commerce sales in fashion has slowed with the easing of restrictions. As consumers become more discerning in their fashion spending in the context of high inflation and the climate…

Roadget Business, the parent of the fast fashion brand Shein, has become a notable global fashion firm in the past decade, experiencing remarkable growth even during the pandemic. In just three years, it has risen from being outside of the top 50 to…

Except for the abnormal growth in 2021 and decrease in 2020 caused by the pandemic, the US women’s underwear market is relatively stable in market size. By contrast, there have been considerable fluctuations in market shares mainly caused by…

Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

Nostalgia was a trend prior to 2020, but as lifestyles continue to be disrupted by COVID-19, consumers spend more time in their homes to stop the spread of the virus and increasingly turn to nostalgia to help them cope with the anxiety, stress and…

Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home…

Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops.…

In this half-year (H1-2021) update briefing, we investigate the latest developments in the global luxury goods industry, with a focus on the macro-economic and demographic changes and what these mean for our view of a likely outlook in the short to…

lululemon outperformed the overall sportswear industry over the historic period, rising four positions in the ranking to #8 in 2022. In 2022, it launched its first women's line, signalling the company's intention to expand its portfolio, and opened…

US childrenswear and footwear showed greater resilience than wider apparel and footwear facing the COVID-19 crisis in 2020 and economic uncertainties in 2022. Fashion players, especially mid- to high-value players, are progressively relaunching…

Inditex affirms its position as one of the top three industry players in apparel and footwear. Its strength in product design, innovation and sustainable practices continues to facilitate organic growth. However, the ramifications of the increased…

This IFA 2022 Event Insights report unveils important product launches from one of the biggest trade shows for consumer electronics and appliances held annually in Berlin. Under the themes Connectivity and Smart Home, Sustainability and…

H&M confronts challenging times due to unprecedented inflation and a global cost-of-living crisis, forcing consumers to rethink their discretionary expenses. Moreover, a sluggish economic recovery in China, coupled with the loss of the Russian and…

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

The briefing examines how the textile and leather products industry performs globally and in the largest countries in terms of textile and leather products output. The report also provides data for production, market size, imports, exports, industry…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…