Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…
Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…
Due to innovative products across price points and global reach, adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these…
With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…
The apparel and footwear industry rebounded in 2021 but faced challenges in 2022 due to ongoing COVID-19 effects and macroeconomic disruptions. Offline retail maintains its importance alongside e-commerce, as consumers demand seamless integration of…
Global economic growth is forecast to slow in 2023, as businesses and consumers remain constrained by the adverse combination of persistent inflation and high interest rates. This will impact sales for the fashion industry, as consumers are generally…
As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…
Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…
After a dramatic rise during the pandemic, global growth in e-commerce sales in fashion has slowed with the easing of restrictions. As consumers become more discerning in their fashion spending in the context of high inflation and the climate…
H&M confronts challenging times due to unprecedented inflation and a global cost-of-living crisis, forcing consumers to rethink their discretionary expenses. Moreover, a sluggish economic recovery in China, coupled with the loss of the Russian and…
Amidst COVID-19, geopolitical tensions, and climate disasters, sustainability gains momentum, compelling action from both businesses and governments. This report brings together insights from Euromonitor International’s Voice of the Industry:…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z luxury and fashion consumer’s tendencies for price sensitivity, individualistic expression, active…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
In the context of climate crisis, shifting regulation and high inflation leading consumers to rethink their fashion spend, fashion and luxury market players need to review their operations to minimise their negative impact while helping to build…
This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…
Global inflation continues impacting the apparel and footwear industries. Rising production costs, driven by increased prices of raw materials and transportation, have led to higher retail prices. This inflationary pressure is straining purchasing…
After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…
Automatic laundry can only expand if efficient cold wash is achieved. All laundry stakeholders need to be in sync with one another in order to create effective solutions. Beyond collaboration, auto-dosing enables improved hygiene results in cold wash…
Apparel and footwear was among the industries worst hit by the COVID-19 pandemic, and as the ongoing conflict in Ukraine further disrupts the world’s economy, fashion players are now in a race to adapt to an increasingly uncertain environment. Those…