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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Global Economic Forecasts: Q2 2020

May 2020

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…

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Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

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Strategy Briefing

The Digital Beauty Consumer

Jul 2020

Digital disruption in beauty and personal care will continue to accelerate globally due to the Coronavirus impact, which sets the tone for “digital” to become a dominant means of beauty industry participation over the forecast period. The core values…

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Strategy Briefing

Colour Cosmetics in Middle East and Africa

Aug 2020

Colour cosmetics in the Middle East and Africa faces severe challenges. Social media, women’s empowerment and product innovation positively influenced the market in 2019, but growth was hampered by cautious consumer spending and economic malaise,…

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Strategy Briefing

Fragrances in Middle East and Africa

Sep 2020

Fragrances is seeing modest growth in the Middle East and Africa, albeit undermined by economic slowdown in core markets. However, demand for fragrances in the region has grown, in accordance with an overall positive trend in personal grooming,…

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Strategy Briefing

Fragrances in Western Europe

Sep 2020

Fragrances in Western Europe remained the largest regional market globally, albeit recording the lowest growth of all the regions. Excessive promotions and strong pressure on beauty specialist retailers in the fight against e-commerce competition…

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Strategy Briefing

Strategic Themes in Health, Beauty and Fashion: Coronavirus Update

Oct 2020

Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and…

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Strategy Briefing

Beauty Survey 2020: Key Insights

Oct 2020

Euromonitor’s Beauty Survey provides insight on consumers’ daily routines, path to purchase and brand perceptions in the beauty and personal care space.

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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