Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
BlaBlaCar is a shared mobility service that operates in 22 countries. Carpooling is the company’s core business, but it has recently expanded into scooter and bus services. Its expansion has relied on acquiring mobility providers in new regions for…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…
DiDi is a mobility platform that offers a wide range of services, such as ride and taxi hailing, hitch and food delivery across regions such as Asia-Pacific, Latin America and Africa. Despite facing profitability challenges and cybersecurity issues,…