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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The New Wellbeing in Drinks and Tobacco

Feb 2021

The global pandemic will reshape how consumers prioritise their wellness and nutrition. A long-term change to health routines will involve balancing physical health and emotional-mental wellbeing, developing and, in some instances creating, new…

USD 1,325
Strategy Briefing

Beer in Middle East and Africa

Feb 2021

Beer sales continued to record a healthy growth rate in 2019, with particularly dynamic performances seen in Nigeria and Cameroon. However, this has come to an abrupt halt in 2020, with the arrival of Coronavirus (COVID-19) resulting in a slump in…

USD 1,325
Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

The End of the Boom? Bourbon, Ryes and Other US Whiskies

Nov 2020

Coronavirus may have caused a disruption to the growth patterns of bourbons, ryes and other US whiskies, but strong domestic demand should help consumption growth to bounce back quickly. International growth will be more of a challenge, as trade wars…

USD 570
Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

USD 1,325
Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked?

Oct 2020

While sociological and lifestyle shifts impacting the alcohol industry are evolving, there is now little doubt that the pandemic’s macroeconomic ripple effects will be seismic . While the scale and severity of these contractions is up for debate,…

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Strategy Briefing

Post-Coronavirus Learnings from Spirits in Latin America

Oct 2020

Latin America has been greatly impacted by the Coronavirus (COVID-19) pandemic, in large part due to the closure of on-trade establishments and the percentage of consumers living on daily incomes. This briefing examines the expected reaction of…

USD 570
Strategy Briefing

Is Coronavirus the End for Craft Beer and Spirits?

Sep 2020

Coronavirus (COVID-19)’s devastating effect on bars and pubs will last far beyond initial lockdowns, as will changes in purchasing behaviour. Most micro producers previously followed a taproom-orientated business model, but direct-to-consumer sales…

USD 1,325
Strategy Briefing

Changing Drinking Culture in Northeast Asia: In the Eyes of Millennial Consumers

Sep 2020

Covid-19 is changing the landscape of alcoholic industries and accelerating mindful drinking trend. Consumers are prioritizing their wellbeing and relatively less harmful options such as low-alcohol RTDs are gaining ground. Millennial consumers, who…

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Strategy Briefing

Searching for the Oasis in a Bottle: Calming and Relaxing Beverages

Jul 2020

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…

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Strategy Briefing

Booze Without Alcohol, Coffee Without Beans, Whisky Without Ageing: Next-Gen Synthetic Beverages

Jul 2020

A new crop of synthetic beverages is seeking to disrupt many traditional drinks categories. This includes synthetic alcoholic substitutes aimed at mindful drinking occasions, sustainable products aimed at winning over green consumers, and even…

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Strategy Briefing

Wine in Western Europe

Jun 2020

Ageing populations, a high degree of maturity and high per capita consumption in most Western European markets, along with changes in lifestyle trends towards a reduction in alcohol consumption are putting pressure on wine volume sales. The Covid 19…

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Strategy Briefing

The Impact of Coronavirus on Consumer Goods Industries in Australia

May 2020

The impact of Coronavirus (COVID-19) differs across consumer goods industries in Australia, with discretionary items such as luxury goods, premium products and apparel the most negatively affected. In contrast essential items such as fresh food,…

USD 1,325
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