Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Cider/perry has an extensive history, with a wealth of tradition; however, cider brands face an uphill battle as they work to adapt to changing priorities, while navigating the challenging macroeconomic landscape affecting the whole industry. A…
Covid-19 is changing the landscape of alcoholic industries and accelerating mindful drinking trend. Consumers are prioritizing their wellbeing and relatively less harmful options such as low-alcohol RTDs are gaining ground. Millennial consumers, who…
Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…
Expansion in Asia Pacific is a long-standing focus for Carlsberg as it contends with maturity and volume stagnation in many of its established European beer markets. Its leading market, China, remains central to strategy, while non-alcoholic beer…
A new crop of synthetic beverages is seeking to disrupt many traditional drinks categories. This includes synthetic alcoholic substitutes aimed at mindful drinking occasions, sustainable products aimed at winning over green consumers, and even…