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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The Impact of Coronavirus on Consumer Goods Industries in Australia

May 2020

The impact of Coronavirus (COVID-19) differs across consumer goods industries in Australia, with discretionary items such as luxury goods, premium products and apparel the most negatively affected. In contrast essential items such as fresh food,…

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Strategy Briefing

Wine in Western Europe

Jun 2020

Ageing populations, a high degree of maturity and high per capita consumption in most Western European markets, along with changes in lifestyle trends towards a reduction in alcohol consumption are putting pressure on wine volume sales. The Covid 19…

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Strategy Briefing

Booze Without Alcohol, Coffee Without Beans, Whisky Without Ageing: Next-Gen Synthetic Beverages

Jul 2020

A new crop of synthetic beverages is seeking to disrupt many traditional drinks categories. This includes synthetic alcoholic substitutes aimed at mindful drinking occasions, sustainable products aimed at winning over green consumers, and even…

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Strategy Briefing

Searching for the Oasis in a Bottle: Calming and Relaxing Beverages

Jul 2020

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…

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Strategy Briefing

Changing Drinking Culture in Northeast Asia: In the Eyes of Millennial Consumers

Sep 2020

Covid-19 is changing the landscape of alcoholic industries and accelerating mindful drinking trend. Consumers are prioritizing their wellbeing and relatively less harmful options such as low-alcohol RTDs are gaining ground. Millennial consumers, who…

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Strategy Briefing

Is Coronavirus the End for Craft Beer and Spirits?

Sep 2020

Coronavirus (COVID-19)’s devastating effect on bars and pubs will last far beyond initial lockdowns, as will changes in purchasing behaviour. Most micro producers previously followed a taproom-orientated business model, but direct-to-consumer sales…

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Strategy Briefing

Post-Coronavirus Learnings from Spirits in Latin America

Oct 2020

Latin America has been greatly impacted by the Coronavirus (COVID-19) pandemic, in large part due to the closure of on-trade establishments and the percentage of consumers living on daily incomes. This briefing examines the expected reaction of…

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Strategy Briefing

Alcoholic Drinks and Pandemic Ripple Effects; Has Premiumization Peaked?

Oct 2020

While sociological and lifestyle shifts impacting the alcohol industry are evolving, there is now little doubt that the pandemic’s macroeconomic ripple effects will be seismic . While the scale and severity of these contractions is up for debate,…

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

The End of the Boom? Bourbon, Ryes and Other US Whiskies

Nov 2020

Coronavirus may have caused a disruption to the growth patterns of bourbons, ryes and other US whiskies, but strong domestic demand should help consumption growth to bounce back quickly. International growth will be more of a challenge, as trade wars…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

Beer in Middle East and Africa

Feb 2021

Beer sales continued to record a healthy growth rate in 2019, with particularly dynamic performances seen in Nigeria and Cameroon. However, this has come to an abrupt halt in 2020, with the arrival of Coronavirus (COVID-19) resulting in a slump in…

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Strategy Briefing

The New Wellbeing in Drinks and Tobacco

Feb 2021

The global pandemic will reshape how consumers prioritise their wellness and nutrition. A long-term change to health routines will involve balancing physical health and emotional-mental wellbeing, developing and, in some instances creating, new…

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Strategy Briefing

From Sustainability to Purpose: A Reshaping of Priorities in Drinks and Tobacco

Feb 2021

The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…

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Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

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Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

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Strategy Briefing

Legislation: A Brighter Outlook or Clouds on the Horizon for Alcoholic Drinks?

Apr 2021

Changing regulations and new restrictions are an enduring concern for alcoholic drinks companies. A number of countries introduced alcohol bans during the pandemic, while others opened the door to greater flexibility in sales channels, demonstrating…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jun 2021

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

Spirits in Eastern Europe

Jun 2021

Eastern Europe is still leading in spirits per capita consumption globally. Despite vodka continuing to dominate spirits, consumer taste preferences shift towards flavour sophistication. This drives other spirits, whiskies and brandy. Mid- and…

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Strategy Briefing

From Farm to Fork: Food Tech, Origins and Security

Jun 2021

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

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Strategy Briefing

The Caffeine Paradox: Energy, Anxiety, And the Future of Caffeinated Beverages

Jun 2021

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

Regulatory Innovation in Drinks and Tobacco

Jul 2021

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

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Strategy Briefing

Beer in Eastern Europe

Jul 2021

On-trade sales of beer collapsed in 2020 as Coronavirus (COVID-19) led to the closure of bars, pubs and restaurants. While off-trade sales continued increasing, picking up some of the lost on-trade sales, the size of the on-trade decline as well as…

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Strategy Briefing

Spirits in Latin America

Jul 2021

Spirits sales took a battering from Coronavirus (COVID-19) in 2020, particularly in the on-trade, where closures and restrictions placed a dampener on this channel’s performance. While Latin American countries tended to see better performances in the…

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Strategy Briefing

Striving for Wellbeing in Drinks & Tobacco

Jul 2021

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q3 2021

Sep 2021

This briefing examines Euromonitor International’s Q3 2021 alcoholic drinks forecasts, which have been updated in accordance with new macroeconomic data and the latest information. The top line forecast has been revised upwards slightly this quarter…

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Strategy Briefing

No/Low Alcoholic Drinks: Evolution, Drivers and Future

Oct 2021

The no/low segment achieved booming volume growth on a global level; an intoxicating performance and the exact opposite of the severe declines faced by the industry. As the post-pandemic era is dawning, the no/low segment is going mainstream at the…

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Strategy Briefing

Alcoholic Drinks: Quarterly Statement Q4 2021

Nov 2021

This briefing looks into Euromonitor International’s Q4 2021 alcoholic drinks forecast, which has been updated in accordance with new macroeconomic data and the latest available information. While there have been no major updates to forecast…

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Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Alcoholic Drinks Beyond the Pandemic

Jan 2022

Facing a still unfolding, once-in-a-century black swan event like the pandemic did take a cataclysmic toll on the global alcoholic drinks industry. With the on-trade decimated on the back of draconian lockdowns and social distancing measures,…

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Strategy Briefing

Voice of the Industry: Alcoholic Drinks

Feb 2022

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the alcoholic drinks industry, drawing on a survey of 548 professionals working in alcoholic drinks in…

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Strategy Briefing

Cider/Perry: Tradition and Transformation

Mar 2022

Cider/perry has an extensive history, with a wealth of tradition; however, cider brands face an uphill battle as they work to adapt to changing priorities, while navigating the challenging macroeconomic landscape affecting the whole industry. A…

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Strategy Briefing

Beer in Western Europe

Mar 2022

This regional briefing discusses value and volume market sizes, growth since 2016, channel distribution and company shares in the region. It analyses the huge impact of the COVID-19 pandemic, along with the performance of craft producers,…

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Strategy Briefing

Personalisation and the Rising Demand for Individual Experience

Mar 2022

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

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Strategy Briefing

Other Spirits in Developing Markets: Crisis as an Opportunity

Apr 2022

Other Spirits is often an overlooked category by major players, but significant mainly in developing markets. Other Spirits sizes and number of consumers, position it as one of the most consumed Spirits worldwide. The performance and behaviour of the…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Legislation Versus Cross-border Sales in the Age of a Pandemic; Nordic Perspective

May 2022

Pandemic has shone light onto the underlying issue of retail monopolies in the Nordic region. While the state-owned alcohol industry is able to have a tight grip on sales through pricing, limited selling hours and points of sale, amidst the closure…

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Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

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Global Company Profile

Asahi Group Holdings Ltd in Beer

May 2022

This global company profile examines Asahi Group Holdings. It assesses Asahi’s standing in relation to competitors and discusses its response to and recovery from both the pandemic and other factors that impact the alcoholic drinks market.

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Strategy Briefing

New Consumer Landscape: Rethinking Consumer Industries

May 2022

The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home…

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Strategy Briefing

Global Inflation Tracker: Q2 2022

May 2022

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Recreating Social Occasions: Work, Play and Home in a New Era

Jun 2022

An uneven recovery from the pandemic, coupled with surging inflation and international turmoil, has created an environment of profound uncertainty for consumers. Already disrupted by the pandemic, consumer habits remain very much in flux,…

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Strategy Briefing

Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific

Jun 2022

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

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