World

Other Spirits is often an overlooked category by major players, but significant mainly in developing markets. Other Spirits sizes and number of consumers, position it as one of the most consumed Spirits worldwide. The performance and behaviour of the…

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

Latin America has been greatly impacted by the Coronavirus (COVID-19) pandemic, in large part due to the closure of on-trade establishments and the percentage of consumers living on daily incomes. This briefing examines the expected reaction of…

While premiumisation has demonstrated remarkable resilience in spirits, the inevitable slowdown is now underway. Discretionary spending is being scaled back, as a result of prolonged cost of living pressures, and the effects will become increasingly…

Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemic years…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

An uneven recovery from the pandemic, coupled with surging inflation and international turmoil, has created an environment of profound uncertainty for consumers. Already disrupted by the pandemic, consumer habits remain very much in flux,…

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…

Drinking occasions, socialising and beverage channel behaviours across alcohol, soft drinks and hot drinks will be shaped by a new and less familiar balance of personal health, moderation, intoxication and community engagement. This report explores…