Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Sales of consumer appliances through retail e-commerce continue to grow, despite the relaxation of pandemic-related restrictions and the re-opening of physical stores. Consumers increasingly favour shopping online, as retailers continue to offer more…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…
Whirlpool Corp is a top 10 manufacturer of consumer appliances globally, and its strength lies in major appliances in the North American market. The firm lost market share due to challenges meeting the COVID-19-induced surge in demand and has…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…