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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

CES 2020 Review: A DarkDystopian Future, Silo Walls Crumble Plus Robots and AI

May 2020

The Consumer Electronics Show (CES) is the largest trade show (in terms of floor space) for electronics and appliances globally, and arguably the most important for smart home launches. This report is intended as a review of the key trends found in…

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Strategy Briefing

The Impact of Coronavirus on Consumer Appliances

Jun 2020

As the consumer appliances industry struggles with supply chain disruption and lower consumer demand due to the economic impact of COVID-19, opportunities exist in 2020 and beyond in products that speak to heightened hygiene concerns and at-home…

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Strategy Briefing

Connected Security: Reasons to Buy and Factors Delaying Consumer Purchase

Jun 2020

Connected appliance volumes posted a 42% CAGR over 2015-2019. Connected security, an integral part of connected homes, has gained growing interest due to its technical benefits. This report examines the opportunity of connected security, as well as…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Smart Home: Where We are Now

Jan 2021

Smart home is one of the most appealing topics in Home & Tech-related industries but also a concept that is often misrepresented. This briefing defines smart home as powered by artificial intelligence (AI) enabled appliances that are capable of…

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Strategy Briefing

World Market for Consumer Appliances (Major)

Feb 2021

The report covers the five major consumer appliance categories, and considers the current state of the market, demand drivers and forecast to 2025. It examines the five key trends shaping major consumer appliances: Sustainability, new business…

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Strategy Briefing

World Market for Consumer Appliances (Small)

Mar 2021

The small appliances market was less impacted by the Coronavirus pandemic compared to major appliances. It registered a decrease of 1.9% compared to 6.5% for the latter. A major driver was consumers buying small appliances to help with daily…

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Strategy Briefing

Major Appliances in Eastern Europe

Mar 2021

Growth in major appliances went into reverse in Eastern Europe in 2020 due to the impact of Coronavirus (COVID-19) and the measures taken to try and control its spread. In addition, consumers were increasingly looking for cheaper or economy products…

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Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

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Strategy Briefing

Demand Volatility in the Consumer Appliances Market in 2020

Apr 2021

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Demand in 2021 is expected to remain robust, boosted by…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

Consumer Systems and Home Automation - A Disruptive End to Silo Thinking

Jun 2021

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

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Strategy Briefing

Mixing-in-the-Moment: A Smart Technology Disruption Relating to Consumer Systems

Jun 2021

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,…

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Strategy Briefing

The Future Home: The Incremental Value Gains Offered by “Robot Friendly Rooms”

Jul 2021

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

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Strategy Briefing

Demand Volatility in The Consumer Appliances Market In 2020 – A Follow on Report

Jul 2021

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Our research in 2020 was not able to fully capture this…

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Strategy Briefing

The Evolution of Eating Occasions

Aug 2021

Eating occasions have evolved significantly with changes in consumer habits, and home as a hub will be a core focus in the next few years. Meanwhile, experiential dining out and food discovery at specialist retailers have been under threat, leading…

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Strategy Briefing

The Future Home

Aug 2021

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

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Strategy Briefing

Current and Future Drivers of Asia Pacific Consumer Markets

Aug 2021

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

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Strategy Briefing

Consumer Appliances: Quarterly Statement Q3 2021

Oct 2021

Sales of consumer appliances are projected to recover in 2021, after consumer sentiment was badly affected by the pandemic. In 2021, sales of both major and small appliances are expected to exceed those in 2019.

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Strategy Briefing

The Evolution of Home Cooking in Asia Pacific

Dec 2021

In the two years since the onset of COVID-19, eating and drinking at home have evolved significantly in Asia Pacific. The roads to recovery remain divergent, with some markets on track and laggards shrouded with uncertainty, amplifying the need for…

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Strategy Briefing

The Future Home – Aspects of Domestic Sustainability’s Future

Dec 2021

Domestic sustainability will be a key part of future home designs. With the work from home trend becoming a permanent part of our lives, our carbon footprint will only increase. Appliance companies are aware of this and have developed innovative…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

New Business Models: From Connectivity Boom to Pandemic Dynamism and Inflation Surge

May 2022

The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from…

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Strategy Briefing

Global Economy, Finance and Trade Trends

May 2022

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

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Strategy Briefing

Inflation Surge: Consumer Appliances

May 2022

Inflationary pressures have been present in the appliances industry since late 2020. Production capacity challenges include labour shortages, persistent semiconductor shortages and elevated commodity prices. In 2022, inflationary pressures will come…

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Strategy Briefing

Global Inflation Tracker: Q2 2022

May 2022

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific

Jun 2022

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

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Strategy Briefing

Where Consumers Shop for Consumer Appliances

Jul 2022

The shift to e-commerce continues in consumer appliances. E-commerce platforms see appliances as a growth opportunity, while consumers like the convenience. However, physical retailers are fighting back by providing on-the-spot services and a…

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Strategy Briefing

The Future of Automated Kitchens

Jul 2022

Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…

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Global Company Profile

Panasonic Corp in Consumer Appliances

Sep 2022

Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…

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Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Global Company Profile

Samsung Corp in Consumer Appliances

Oct 2022

Samsung continues to record strong sales growth in recent years, as the pandemic drove consumer focus shifts towards the home. The company has increased investment in product innovation, while its customer-focused strategy is centred around…

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Strategy Briefing

Small Appliances in Western Europe

Nov 2022

Western Europe saw a clear spike in sales of small appliances in 2020, when Coronavirus (COVID-19) hit the region, as consumers were cooking and eating more at home, and looking for products that helped make this easier for them. Further growth was…

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Strategy Briefing

Global Inflation Tracker: Q4 2022

Dec 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Strategy Briefing

Appliances for the Elderly Segment

Dec 2022

As sales to traditionally targeted consumer segments have started to plateau, brands need to find growth elsewhere. According to Euromonitor International’s briefing “The Next Billion Consumers”, the elderly segment is an underserved category with…

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Global Company Profile

Hisense Group in Consumer Appliances

Dec 2022

Hisense Group has maintained sales since the pandemic's peak due to pent-up demand for big appliances. Even though inflation is rising very quickly, the company will keep making appliances for consumers at reasonable prices, as there is significant…

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Global Company Profile

iRobot Corp in Consumer Appliances

Jan 2023

iRobot has benefited from the growth of robotic vacuum cleaners and the proliferation of the category during the pandemic, and continues to lead globally. However, an increasing number of low- and mid-tier products threaten iRobot’s share. iRobot…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

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Strategy Briefing

Environmental Sustainability Initiatives in Consumer Appliances

Feb 2023

Sustainability is increasingly being viewed as a competitive advantage rather than a cost. Companies are increasingly marketing themselves and their products as sustainable. In this briefing, we will talk about the importance of environmental…

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Strategy Briefing

Consumer Electronics and Appliances Brand Partnerships Address Key Trends: CES 2023

Mar 2023

As sales in consumer appliances and electronics moderate, brands must differentiate by delivering on key trends in the highly consolidated industries. Sustainability and connectivity remain key areas of investment, and wellness has emerged as a key…

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Strategy Briefing

Major Appliances in Asia Pacific

Mar 2023

China’s struggles with the Omicron variant across much of the year meant that sales of major appliances declined in 2022, resulting in slightly negative growth for the Asia Pacific region as a whole, given the size of this country’s market. However,…

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Strategy Briefing

Small Appliances in Asia Pacific

Mar 2023

After falling for two years, Asia Pacific sales of small appliances recorded positive, albeit very modest, growth in 2022, with the dynamic Indian market helping to offset the continued declines being seen in China and Japan. Stronger growth rates…

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Strategy Briefing

Major Appliances in Western Europe

Mar 2023

Sales of major appliances slipped into decline across Western Europe in 2022, after most countries had been seeing growth during the pandemic, often in both 2020 and 2021. Consumers returning to more out-of-home activities as societies were fully…

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Strategy Briefing

Smart Homes: How to Unlock the Potential

May 2023

Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services.

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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