Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Samsung remains the number one player in consumer electronics globally. However, it is seeing strong competition from both Apple and Chinese players like BBK and Xiaomi in smartphones. The company will look to a slew of mid-year launches in 2023 –…
Pent-up demand from emerging markets like Brazil, China and Indonesia is expected to push global sales to grow by 4% in 2024 despite consumers cutting down on purchases in 2022 and 2023.
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…