Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from…
The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…
Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…
Sales of portable consumer electronics went into decline in Asia Pacific in 2020 due to Coronavirus (COVID-19), but will quickly bounce back into positive growth in 2021, with further annual increases expected over the forecast period. Wireless…
Smartphones are expected to continue to dominate Middle East and Africa portable consumer electronics market as a growing population of young people continues to create demand. Smartphones are increasingly in demand across all countries in Middle…
Samsung remains the number one player in consumer electronics globally. However, it is seeing strong competition from both Apple and Chinese players like BBK and Xiaomi in smartphones. The company will look to a slew of mid-year launches in 2023 –…
Xiaomi, TCL and Oppo are aggressively expanding into overseas markets and enjoy tremendous success. However, these brands tend to be popular with consumers due to their low prices. What can Chinese brands do to shed the negative perception of low…
Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services.
Following its path towards being a fully-fledged entertainment company, Sony Corp has been redirecting its efforts over the last years, focusing on premium products rather than fighting for shares. This made the company leave segments such as…
The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…
Headphones is the fastest growing category in consumer electronics with many brands flooding the market. How can new entrants or established brands stay relevant in the overly crowded headphones marketplace?
Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…
Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…
Products that offer premium features without the high price tags are becoming popular. What are the factors driving this trend and how are companies like Apple and Samsung affected?
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
This report surveyed industry experts on how they are trying to reinvent the business and shared their plans to move production away from China.